MSC Virtual Concierge - couple enjoys a sunny day by the poolside | MSC Cruises

MSC Virtual Concierge On board

Your cruise, your way: meet MSC’s new AI-powered assistant on board

Imagine a cruise accompanied by your own personal concierge, one who speaks your language, understands your preferences and is available around the clock.

That is now a reality thanks to MSC’s Virtual Concierge, a new AI-powered personal assistant on board that brings together convenience, personalisation and instant support to make life at sea smoother, easier and tailor-made to you. From booking a table at your favourite specialty restaurant to browsing a personalised selection of the day’s activities or checking your account balance, the Virtual Concierge is ready whenever you are.

Access the tool by connecting to the ship’s hotspot and scanning the QR code* available on board or select the Virtual Concierge in the MSC for Me mobile App.**

*Available now via QR Code on MSC Euribia, MSC Fantasia, MSC Grandiosa, MSC Meraviglia, MSC Seascape, MSC Seashore, MSC Seaside, MSC Virtuosa, MSC World America, and MSC World Europa.

**Available also in MSC for Me App on MSC Fantasia, MSC Euribia, MSC World America and MSC World Europa.

HIGHLIGHTS

MSC Virtual Concierge - AI personal assistant onboard

A personal assistant at sea

The Virtual Concierge is the next evolution of service at sea. It combines MSC’s signature service with intelligent technology that anticipates your needs and enhances every moment on board.

Ask about the weather in your next port, request new towels, find the best time to visit the gym or explore shore excursions designed around your interests.

The Virtual Concierge learns what you enjoy, making each recommendation more personal and each day more enjoyable.

A woman sits by the window, lost in thought while gazing at the sea | MSC Cruises

Service simplified

A digital hub for all onboard activities:

Dining: instantly reserve tables at your favourite restaurants and discover the culinary highlights of the day.

Entertainment: explore the full daily programme, from morning fitness to evening shows.

Spa: receive personalised spa suggestions, exclusive offers and opening times.

Guest services: submit housekeeping requests, choose pillow or bed preferences and manage your room amenities.

Shore excursions: get tailored recommendations, check weather forecasts or request a callback for expert advice.

Promotions: access personalised deals designed around your interests.

Woman using a mobile phone while enjoying the sea view from the terrace | MSC Cruises

How it works

The concierge may be virtual, the comfort and ease it brings are entirely real:

Open the MSC for Me app and tap the chat icon or Scan the QR code available on board and simply ask your question by text or voice.
Behind every response is advanced artificial intelligence, trained on thousands of real guest interactions and curated content, ensuring accuracy, clarity and a friendly, human tone.

The Virtual Concierge adapts to you. It remembers your preferences, speaks your language and anticipates your needs, delivering a smooth, multilingual experience that mirrors the attentiveness of MSC’s onboard crew.

A person interacts with a mobile phone in a cozy setting | MSC Cruises

MSC FOR ME

MSC for Me is the official MSC Cruises app available on board our fleet

With MSC for Me app you get the information you need, exactly when you need it, helping you save time during embarkation, disembarkation, and while getting oriented on board. Plus, the app helps you plan your perfect cruise experience, so you never miss out on the fun.

Discover more