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MSC CRUISES LAUNCHES GLOBAL INSTAGRAM PROFILE

On Saturday, 23 March 2013, as latest flagship MSC Preziosa was christened to a crescendo of champagne and fireworks in a glittering ceremony in Genoa, Italy, MSC Cruises officially launched its global Instagram profile , introducing users to the company’s unique Mediterranean style with a bang and encouraging fans across the world to share their best moments on the MSC fleet.

Instagram is an online photo-sharing and social media application service that enables users to take pictures, apply digital filters, and share them on a variety of social networking services. By creating its own branded Instagram profile, MSC Cruises can now engage many more travellers with the MSC experience and values, interacting with followers through user-generated content, dedicated hashtags, various photo competitions and more.

Instagram is the perfect place to share photos of special events, such as the MSC Preziosa christening ceremony , snapshots of MSC’s ever growing list of far-flung destinations, and the unique Mediterranean way of life enjoyed by travellers across the MSC fleet.

The new profile is also ideal for conveying the company’s philosophy that life shouldn’t be measured by the minutes we experience, but by the moments we enjoy. Original Instagram photos capture the very essence of such moments, and users are encouraged to post their own magical MSC moments using the special moments hashtag - #moments.

Until 29 March, Instagram users can follow Kelley Ferro of Tripfilms , Alexandra Kovacova of Crazy Sex Fun Traveler , and Gary Bembridge of Tips for Travellers , official bloggers of the MSC Preziosa christening ceremony, in real time as they enjoy MSC Preziosa’s first cruise of the western Mediterranean.

Keep up with the MSC Preziosa bloggers’ best moments on board at www.instagram.com/msccruisesofficial.

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